Direct Ordering Case Study
How Saffron Lane turned a menu website into a direct ordering channel
A neighborhood Indian restaurant used Tilvo website, online ordering, and lifecycle campaigns to move repeat guests away from marketplace apps.
The Challenge
Saffron Lane had loyal guests, but most repeat orders still happened through marketplace apps. The team needed a faster menu, cleaner checkout, and a reason for regulars to order direct.
The Tilvo Setup
Tilvo rebuilt the restaurant website around menu discovery, direct ordering, saved guest details, smart upsells, and post-order email/SMS prompts.
Measured Outcomes
+$86K direct online sales in 90 days
+34% higher direct checkout conversion
-22% less marketplace leakage
Products Used
Restaurant WebsiteOnline OrderingEmail & SMS Marketing